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Shenzhen Fashion Week

Posted on March 30 2015

Recently, the 1st International Fashion Week Shenzhen took place in OCT Coast of Joy, presenting the feast of the year for domestic fashion industry from over 50 fashion brands.

odbo, the first original black-and-white fashion brand in China, has always shocked the peers with distinctive style and individualized original design by upholding the “black and white” as its sharp feature. At 14:30 p.m. on March 21st, odbo put on a show about the changing fashion of black and white to the audiences in Showroom. With the theme of ‘METAMORPHOSE 3/4’, bringing a black-and-white fashion feast for this top event in Asia.

METAMORPHOSE 3/4, the variation 3/4 has transformed into a butterfly, which accomplished the 3/4 of its life quietly and wholeheartedly before the transition. Just experience the surprising 1/4 with your sensory organs. On the glittering runway our models  presented 2015 Fall Collection to the audiences. In addition to presenting the black and white elements and distinctive personality of the brand as usual and new changes have been added boldly, such as choice and balance between pleating and falling, the silhouettes and details, the woven patterns and splicing have all achieved richer connotations of layers and rhythmic transition in this season, allowing it to vary silently.

As a strategic partner of the 1st International Fashion Week Shenzhen, odbo, generously, sponsored the clothing for leaders of Fashion Association and the staff. The staff, who wore in odbo black-and-white shuttled busily on the site, that created moving black-and-white scenery for this grand fashion show. 

odbo also made an astonishing debut in Longgang, a sub-venue of Music Festival of Transformation • Boundless Fashion Week on March 21st and 22nd. Perfectly combining the fashion and music, odbo presented an inspiring fashion and music carnival with dynamic electronic music, brilliant stage, beautiful model, and the black-and-white fashion with sharp personality. This drew a perfect end to odbo’s performance in the 1st International Fashion Week Shenzhen.

In 15 years, odbo has created an ultimate black-and-white fashion empire with the design philosophy of “sentimental culture and artistic nature” and the fashion philosophy of “devotion to black and white, persistence on purity, and advancing with contradictions” under the leadership of “black-and-white chief” Erick Hui.


In the future, odbo will shape the fashion of pure black and white and create unique style with black and white as always.



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